Like most consumer publishers, Conde Nast have been looking at the apps market as though it was a completely new opportunity. When fundamentally a magazine app has to be the magazine, and this gives the publisher real strength if they can leverage the resources in their back issues and the archive. Far too many consumer magazines have ignored their archives when producing apps. Yet the archive is something that can most easily be given new impact and immediacy from a digital perspective. Since Conde Nast already has a fabulous archive for eg The New Yorker and Wired, they should have designed their apps to take advantage of this richness.
Δεν είναι και πολύ κομψό να λες “I told you so”, αλλά I told you so.